I wanted to address the animation content before the crit, as i wasnt sure which angle to take with it. Whether to try and delve into the nature of the song and reflect the connotation of what is being said, or to run with a visual that would not necessarily consider this.
After going over the song it was fair to say the response agreed with the quiet voice in my mind of the lyrics being pretty weak, and not to explore them too heavily. It was interesting that sophie mac said with music videos the context of the visuals isn't always necessarily too important, which goes against the principles she has within all of design. But i was re-assured with this that i dont have to justify the visual too much, and thus have more scope/room to play with the content.
It was also suggested to try and make the set more imposing, i.e. using large amps, more televisions, and lots of cables, think about the visual difference between the footage and animations, and to definitely try and do some match-moving, even for a short time.
